NOM POPOK make and sell healthy and delicious snacks for children in Cambodia. “NOM” means “snacks” and “POPOK” means “cloud” in Khmer, Cambodian official language. We aim to promote children’s healthy growth with the free-flowing ideas like clouds.
One of the biggest challenges that Cambodian society faces is malnutrition of children. 21.9% of Cambodian children under 5 years old are stunted, which is an indicator of chronical malnutrition. On the other hand, the increasing number of children are facing the issue of overweight. 4.1% of Cambodian children under 5 are now overweight. This number rises up to 5.8% when it comes to the children under 5 living in Phnom Penh.
We noticed that children in Cambodia often eat snacks which are widely available in local markets and are made with no consideration for food safety or nutrition. Since snacks are a big part of these children, we decided to communicate with the children about the importance of nutrition and healthy eating habits through healthy snacks.
Not only do we hope to have the children to eat PoPok’s snacks instead of the existing snacks, we also aim to have the children and their parents learn to make healthy decisions in their daily dietary life in a long run.